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Brainstorm your topic – write down every
area you can think of without analysis or judgement.
Work through your list carefully, discarding irrelevant
topics and grouping similar suggestions.
Categorise each suggestion under a list of more general
topics.
Order these general topics into a logical sequence,
leaving sensitive or controversial issues until the
end – ask about experience and behaviour before
asking about opinion and feelings. Move from general
to specific.
Think of questions you will want to ask relating to
each of these areas. If you’re new to research you
might find it useful to include these questions on
your schedule. However, you do not have to adhere
rigidly to these during your interview.
When developing questions, make sure they are
open rather than closed. Keep them neutral, short
and to the point. Use language which will be understood.
Avoid jargon and double-barrelled questions
If you need to, revise your schedule after each interview.
Become familiar with your schedule so that you do
not have to keep referring to it during the interview.
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